Digital
Co-founder
Hussein Maloo
Tech, design & strategy
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We place brandsinside culture
While most advertising avoids culture, we run straight into it. Live music, working kitchens, rooftops at golden hour — we drop your brand into the moments audiences already can't look away from.
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AfriMomentCultural engineMusic-led mediaNative distributionAuthentic presenceNairobi
Culture is the channel. Real moments are the media.
The method
AfriMomentis acultural engine.
We don't buy an audience — we borrow culture's position and place a brand inside it. Every production is a real show in a real place, then distributed the way fans actually move. Native in form, native in feel.
Native distribution
Higher engagement
Authentic presence
We meet audiences where the feeling is already real.
Next On Set // Featured Moment
Upcoming Moments
Season 01Location TBD
Timber × Sound × Craft
An AfriMoment Original · Braines DJs
A music-led craft series where raw timber joinery, live Afro-house scoring and cinematic production become one living set.
Woodworking Partner TBDLive Afro-HouseMulticam Production
A real room, a real craft and a soundtrack built to make people stop and look.
The mix
Chef Mun × Braines × RVMP
A cultural format built with room for sound, food and the people who make both move.
The momentsFour shoots.
Four shoots.
Four different cultures.
Four different settings. One consistent point of view: let each place, its people and its energy lead the frame.
01CEO / THE RANCHImaniSand River Ranch
Sand River Ranch
Sultan Hamud
A 1,000-acre private ranch in the desert, covered start to finish — fully owned assets for the artists on the land.
02THE KITCHENChef NemburisLet Them Cook
Let Them Cook
Hyatt Place kitchen · Chef Nemburis × Let Them Cook
An official brand collaboration with Chef Nemburis and Let Them Cook — an immersive set inside the working Hyatt Place kitchen with Braines DJs behind the decks.
03
Sunset Skyline
Skynest Residences rooftop
Golden hour, 24 floors above the city — a rooftop residency staged, shot and lit straight into the dusk.
04THE MIX & THE MENU / CO-FOUNDERSChef Mun × RVMP
The Mix & The Menu
Nzuri House · Chef Mun × Braines × RVMP
An open-fire long-table experience where Chef Mun, the decks and the crowd moved as one live production.
AFRIMOMENT SESSIONS® / THIRTEEN WORLDSDifferent worlds.
Different worlds.
Same pulse.
From the ranch to the rooftop, a kitchen, a workshop, a barbershop, a matatu and beyond. Every concept builds its own room for sound.
Explore every concept
01 / 13Livestock / land / sound
Enzi Sessions
The land keeps the rhythm.
02 / 13Food / sound
Pika Sessions
The table has a soundtrack.
03 / 13Place / sound
Mazingira Sessions
Listen to where you are.
04 / 13
Craft / sound
Jenga Sessions
Make something. Feel something.
05 / 13
Hair / sound
Nywele Sessions
A culture in every strand.
06 / 13
Matatu / sound
Nganya Sessions
The city moves to its own beat.
07 / 13
Spaces / sound
Mahali Sessions
Every place has a pulse.
08 / 13
Access / joy / sound
Wezesha Sessions
The music is yours. The room too.
09 / 13
Aviation / sound
Ndege Sessions
Sound takes flight.
10 / 13
Movement / Afro house
Mazoezi Sessions
Find your rhythm in motion.
11 / 13
Homes / sound
Nyumbani Sessions
Every home has a feeling.
12 / 13
Marriage / celebration / sound
Sherehe Sessions
Love brings us together. Music keeps us here.
13 / 13
Retail / mwananchi / sound
Soko Sessions
Biashara meets the bassline.
Live Broadcasts // YouTube Archive
YouTube Cinema
A living archive of sets and scenes, made to travel well beyond the night they were filmed.
Click to Play Video
Sand River Ranch // Episode 01: Wilderness BroadcastLive Set
Savannah BroadcastSultan Hamud, Kenya
Select Broadcast Set01 / 05
The record
Real places. Full sets you can watch. More concepts moving from pipeline to execution. Here’s the work behind the name.
5Full sets in our video library
Two at the ranch, two in the kitchen, one on the rooftop.
Watch the setsThe people behind AfriMoment
Meet
the team.CREW / 08
Eight founders.
One collective.
One collective.
Design and strategy. Brand partnerships. Production. Music. Different skills, working together to make the moment happen.
Eight founders. Different instincts. Designers, deal-makers, filmmakers and DJs. One collective, making the moment happen.
Partnerships
Co-founder
Derrick Musembi
Brand acquisition & business development
Partnerships
Co-founder
Janet Muthoni
Brand acquisition & business development
Partnerships
Co-founder
David Luusa
Brand acquisition & business development
Production
Co-founder
Robinson Njenga
Production & cinematic strategy
Production
Co-founder
Cedric Kanda
Production & cinematic strategy
Music
Two co-founders
Braines DJs
Brian Musembi & Irvin OtienoTalent acquisition & musical ambassadors
AfriMoment / Behind the moment
Eight founders. Four disciplines.Idea → People → Frame → SoundMade by the crew. Felt by everyone.
Culture in motionA sound with a placeStories that travelAfriMoment
Culture is the channel. Real moments are the media.
Our rule
Exposure does notpay artists.Quality assets do.
The work should honour the artists in the room and give partners something with a life after the shoot.
Every shoot — fully owned assets
Ready when you are
Start aproject.
Tell us about the moment. We'll place your brand inside it and hand you the assets.
Nairobi, Kenya — © 2026 AfriMoment